How to invest in designer fashion
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How to invest in designer fashion

Chanel quilted leather bag with flower ornament
Chanel quilted leather bag with flower ornament, Swiss auction house «Piguet - Hotel Des Ventes»

An average cost of a classical Chanel bag had risen 70% from USD 2850 in 2010 to USD 4900 in 2016. However in 1955 it cost only USD 220.

Wolfgant Jochum from Auctionata online auction shares advice on how to invest in the precious accessories.

Bags: only a brand with good reputation

The brand should have existed at least for some decades and be known for good design and quality. Hermes is a great example of the brand strength and excellent quality. The cost of Birkin bag starts from EUR 10500, and for some models may achieve six digits. Chanel bags may also be considered the product to increase in price over the years. The mythical queues for the “haute couture” bags, is nothing but a marketing strategy of fashion houses. Nevertheless, the less models are produced, the higher their price goes.

Chanel, сумка «Боулинг» (Bowling) из зернистой телячьей кожи.
Chanel «Bowling», Swiss auction house «Piguet - Hotel Des Ventes»
Hermes, «Bolide»
Hermes «Bolide», Swiss auction house «Piguet - Hotel Des Ventes»
Hermes «Birkin»
Hermes «Birkin», Swiss auction house «Piguet - Hotel Des Ventes»
Hermes «Kelly»
Hermes «Kelly», Swiss auction house «Piguet - Hotel Des Ventes»

Watch: a good choice

Watch Rolex Oyster Perpetual Datejust
Watch Rolex, Swiss auction house «Piguet - Hotel Des Ventes»

It is possible to make good investments in watches – especially if it is Rolex and Patek Philippe.

Shoes: not recommended

Shoes is not the best option for investments due to hygienic aspect, even if they have been worn only once. Usually shoes are cheaper than bags.

Clothes: provenance makes it more valuable

Expensive clothing is a purchase of a person, who usually spends a lot of funds on their wardrobe. A brand for an investment dressing could be Dior, Yves Saint Laurent or Gucci, especially if the item belonged to a famous person. However, even then there is room for some risk.

Christian Dior dress
Christian Dior dress, collection 1955, Swiss auction house «Piguet - Hotel Des Ventes»
Jacket and skirt set, Yves Saint Laurent, Rive Gauche
Jacket and skirt set, Yves Saint Laurent, Rive Gauche, Swiss auction house «Piguet - Hotel Des Ventes»
Sable fur coat Christian Dior
Sable fur coat Christian Dior, Swiss auction house «Piguet - Hotel Des Ventes»
Two evening jackets, Yves Saint Laurent, Rive Gauche
Two evening jackets, Yves Saint Laurent, Rive Gauche, Swiss auction house «Piguet - Hotel Des Ventes»

Experts notice:

Louis Vuitton  «Neverfull»
Louis Vuitton «Neverfull», Takashi Murakami, Swiss auction house «Piguet - Hotel Des Ventes»
Chanel «Shopping»
Chanel «Shopping», Swiss auction house «Piguet - Hotel Des Ventes»
  1. The more elegant the style of an item is, the more appropriate it is as an investments.
  2. The clothes and accessories should be wearable; it is better not to buy things to store them hoping their value would grow.
  3. The design of an article should be timeless. A pink lacquer bag with the print of palms is rather a “fast fashion” trend, and its quite unlikely its cost would grow over time. An exception is limited collections of strong brands, such as collaboration of Takashi Murakami with Louis Vuitton.
  4. The preferable colour of an article is neutral – black, blue or beige.
  5. Certificates and purchase receipts are important. For example, the cost of watches may vary within EUR 1000 depending on the availability of the box and the documents.


On December 13th, 2018, the Finnish auction house Hagelstam & Co. will be hosting an exclusive Scandinavian Modern auction. The artwork by a prominent Finnish abstract artist Ernst Mether-Borgström (1917-1996), a renowned author Tove Jansson (1914-2001), Leena Luostarinen (1949-2013), Ahti Lavonen (1928 – 1970), contemporary Finnish artist Marika Mäkelä (b. 1947), a ceramic sculpture modeled by Michael Shilkin (1900-1962) and a bronze sculpture by Miina Äkkijyrkkä (b. 1949), as well as designer pieces by the originator of the scandinavian design Alvar Aalto (1989-1976) will be offered at the upcoming sale.  Next...
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On December 6th, 2018, the German auction house Hampel Fine Art Auctions will be hosting the sale featuring unique works of famous European artists of the XIV-XVIII centuries. The highlights include Hendrick van Avercamp’s (1585 – 1634) “Winter Fun in a Icy Polder Landscape”, a pair of paintings by Jean-Baptiste François Pater (1695 – 1736), the altar triptych, attributed to Giovanni Donato Montorfano (1440 – 1510), Giovanni Battista Tiepolo's (1696 – 1770) “Maria Immacolata”, a pair of paintings by Samuel Masse (1672  – 1753), Hendrik Frans Van Lint’s (1684 – 1763) “Fantasy Landscape”, Jan Brueghel the Younger’s (1601 – 1678) and Otto van Veen’s (1556 – 1629) “Virgin and Child in a Flower Garland” and other works of renowned artists.  Next...
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On December 6th, 2018, the German auction house Hampel Fine Art Auctions will be hosting the Impressionism and Modern art sale. The auction will feature Eugène Boudin’s (1824 – 1898) “Juan les pins, la promenade et la baie” (1893), Camille Jean-Baptiste Corot’s (1796 – 1875) “Le Puits”, Gustave Courbet’s  (1819 – 1877) “La Chêne de Beranger”, René Archille Rousseau-Decelle’s (1881 – 1964) “Une Guinguette à Paris”, a bronze casting “Cat” by Diego Giacometti (1902 – 1985) and other works of art.  Next...
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On December 12th, 2018, the Genevan auction house Piguet will put up a series of lots dedicated to Russian art. Among the pieces offered are “Spring Clouds” by Nikolai Alexandrovich Tarkhov (1871-1930), “Scenes of Military Operations” by Ivan Petrovich Pryanishnikov (1841-1909), “Flowers” Anatoliy Timofeevich Zverev (1931-1986), a set of 22 “Views of Moscow” lithographs by B. Avanzo from around 1870-1880, a refectory menu in honor of Nikolai II and Alexandra Feodorovna’s coronation, a cloisonné enamel jewelry box from the turn of the XX, 9 figurines from the Imperial Porcelain Factory (1950-1960), inspired by N.V. Gogol’s “Dead Souls” and “The Government Inspector”, as well as icons from the XVI-XIXth cenuties from Moscow, Yaroslavl and Vologda school of icon painting and other pieces.  Next...
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During the period from the 12th to the 14th of December, 2018, the Swiss auction house will put up a unique Russian painting, as well as icons and decorative arts items at their Russian art sale. Apart from the works of art, Russian icons from the beginning of the XIXth century and decorative arts will be featured at the auciton.  Next...
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On December 14th, 2018, the Swiss auction house Schuler Auktionen will put up paintings from the XV-XIX centuries. A phantasmagoric work from late Baroq era painted by Alessandro Magnasco (1667 – 1749) to be featured at the upcoming auction together with two works at once from one of the most striking representatives of Venetian still-life painting of the 18th century Elisabetta Marchionni (2nd half of 17th century - 1st half of 18th century), genre scenes by Charles Hunt Jr. (1829 - 1900), Max Joseph Wagenbauer (1775 - 1829), Philip Peter Roos (1655 - 1706), as well as landscapes by Johann Bernhard Klombeck (1815 - 1893), Henri Joseph Harpignies (1819 - 1916) and other works.  Next...
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On December 10th, 2018, the Piguet auction house will be offering 427 lots of creations by the jeweller genius Gilbert Albert. For more than half a century, the art of Geneva jeweller Gilbert Albert has been a phenomenon in the world history of jewellery, embodying both harmony and the perfection of nature. The artist’s rare talent to convey the essence of the surrounding world through the design of jewellery and the use of inconceivable combinations of materials showcase the genius of a man capable of fitting the boundlessness of nature into a mere piece of jewellery, whether it is a necklace, a ring, a pair of earrings, or a watch.  Next...
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On November 28th, 2018 Bonhams is hosting their next Russian Sale in London. The highlights: Vasily Rozhdestvensky’s “Still life with a clay jug” (1921), a rare and highly important silver-gilt and shaded enamel tray for calling cards attributed to Fedor Rückert (Moscow, circa 1900), Ivan Aivazovsky’s “Shipwreck on a Rocky Shore” (1972), Nikolai Fechin’s “Trees by Water” (late 1920s), a Fabergé Imperial Presentation Jewelled, Gold, Enamel and Hardstone Kovsh (1896), a Monumental Porcelain Vase ‘Deep River’ from the Imperial Anichkov Palace (Imperial Porcelain Factory, 1910), a silver-gilt and enamel easter egg (1908-1917).  Next...
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Hagelstam & Co will be doing a sale of a collection of porcelain containing figurines, vases, coffee and dinner sets by Royal Copenhagen, Bing & Grøndahl, Lungby, Wedgwood and Dahl-Jensen. Featuring pieces modeled by sculptors Knud Kyhn, Christian Thomsen, Erik Nielsen, Holger Christensen, Johannes Heedegaard, Axel Locher and Olof Paulsen.  Next...
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